The Hunterdon Art Museum in Clinton, New Jersey seeks a part-time (20 hours per week) Communications Coordinator. The Museum specializes in contemporary art, craft, and design and presents approximately twelve exhibitions and 150 education programs annually.
The Communications Coordinator will be responsible for increasing the Museum’s visibility and promoting awareness of its exhibitions, activities, and other programs.
Responsibilities:
- Content Development & Management:
- Write and edit engaging and informative press releases to promote exhibitions, educational programs, and special events.
- Develop and distribute email newsletters to keep our audience informed about Museum activities, initiatives, and other news.
- Craft compelling copy for social media, website, brochures, advertisements, and other marketing materials
- Regularly update the Museum’s website with current information about exhibitions, programs, and events, as well as the virtual resources section
- Manage and grow the Museum’s presence on social media platforms (Facebook, Instagram, etc.), creating posts, and engaging with followers.
- Monitor and analyze the performance of digital content to optimize engagement and reach.
- Develop and implement strategic communication plans digitally and traditionally to support the Museum’s goals and objectives.
- Plan, execute, and optimize seasonal and specific paid advertising campaigns on Google Ads and social media platforms
- Shoot and create virtual reality tours of exhibitions using Klapty (or other virtual reality software).
- Media Relations & Outreach:
- Develop and maintain a comprehensive and up-to-date list of media contacts.
- Disseminate press releases and targeted media pitches to appropriate press
- Cultivate relationships with journalists, bloggers, and influencers to secure coverage of the Museum’s activities.
- Respond to media inquiries and coordinate interviews, photo opportunities, and press visits.
- Keep an organized archive of press materials, including press releases, media coverage, and promotional materials.
- Event Coordination & Support:
- Utilize online platforms and third-party website to create and manage ticketing, RSVPs, etc.
- Provide on-site event support that includes recording and editing artist talks and other special events for various communication channels.
- Assist with the promotion and coverage of Museum events, including exhibition openings, artist talks, and educational programs.
- Coordinate the creation and distribution of promotional materials for all events (exhibition openings, artist talks, educational workshops, etc.).
- Fundraising & Campaign Management:
- Utilize third-party tools like GiveLively, online auction software, and other platforms for fundraising campaigns and events.
- Strategic Advisory:
- Advise on new ways to amplify awareness in the local community and region through digital and traditional communication channels.
- Internal Collaboration & Communication:
- Collaborate closely with the education department to ensure consistent and effective communication of key messages and promotion of their initiatives, including workshops, classes, summer camp, and other community programs and events.
- Work with the development department to support fundraising efforts by providing compelling narratives and visual content.
The successful candidate must have experience with WordPress, Shopify, MailChimp, social media platforms (Facebook, Instagram), ticketing and event platforms (Eventbrite, Evvnt, etc.). Additionally, proficiency with digital advertising tools such as Google Ads and the Meta Ads Platform is required. Experience with virtual reality software such as Klapty for creating virtual tours is a plus.
Candidates must be organized, articulate, flexible, and possess excellent writing skills to manage varying workloads effectively. They should be innovative and willing to stay up-to-date on the latest trends and software that would help the museum run more efficiently.
The Communications Coordinator will work closely with the Museum’s other departments and will report directly to the Executive Director. An interest in and knowledge of art as well as experience in the communications department of a museum or other cultural organization are preferred. Please email a cover letter, resume and writing samples to [email protected] with Communications as the subject line.
This position can be done remotely with occasional work on site, some of which may be on weekends or evenings to accommodate events.
Salary: $21/hour
Hunterdon Art Museum is an equal opportunity employer and is committed to diverse cultural and social perspectives. Employment decisions are made without regard to race, color, religion, sex, age, national origin, disability, veteran status, sexual orientation, or gender identity.
